Last updated on December 2nd, 2013
Relax…and Watch This NJoy Video with Bad Girl, Courtney Love
This is definitely the start of something big, especially now that major bucks are behind the larger electronic cigarette companies, including those big old tobacco firms like Lorillard (who bought out blu ECigs), and RJ Reynolds (who own VUSE e-cigarettes). It's now known that Altria (Philip Morris) has joined the e-cig game too. In any case, it must be fun for the advertising companies to do ciggie commercials after a ban of 44 years.
Here's some oldie but goodie News about NJoy:
In the spring of 2010, NJoy was one of two Electronic Cigarette Companies whose shipments were seized by the FDA in an attempt to discredit the safety of E-Cigarettes. (The other company was Smoking Everywhere) It was soon discovered that the “safety tests” performed by the agency were non-controlled and that the results were highly dubious.
A US Federal Judge ruled in favor of the electronic cigarette companies saying that electronic cigarettes are very likely to succeed on their merits and may suffer irreparable harm if the FDA continues to exert its authority over them.
Judge Richard J. Leon said,
“This case appears to be yet another example of the FDA’s aggressive efforts to regulate recreational tobacco products as drugs or devices under the FDCA.”